Work That Matters.

From repositioning technical messaging to building partnerships and pipelines, I combine strategic clarity with creative execution to help teams connect with technical audiences and grow intentionally.

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Trusted By

Trusted By

Nifemi worked with us to provide market insight in 14 emerging markets, a collection of regions that’s a new focus for our organization. The engagement was fantastic and we were really impressed with the level of detail in execution. Nifemi has great attention to detail and really took his time to understand our business to enable him to build our strategy.”

- Neil Gouveia,

Zebra Technologies

We started the project knowing very little about the landscape and market for our product, so the team's knowledge and connections were immediately helpful. Nifemi quickly became a trusted advisor as we navigated the inevitable twists and turns of building a business. His team’s proposals, reports, and work were impeccable”

- Amanda Springer,

Director of Program Solution, MiracleFeet

After a couple of short sessions with Nifemi, I not only had a clear understanding of AdReel’s voice, but also an execution plan for my outbound and inbound marketing.   Working with Nifemi accelerated the development of my marketing strategy and only required two meetings in two weeks. I received an incredible amount of return for the marginal amount of time I invested."

- Trevor Ross,

Co-Founder, AdReel

Nifemi possesses an innate understanding of consumer behavior, leveraging the power of storytelling to drive repeat sales and foster enduring customer loyalty for our web3 brand."

- Andre Ramsey,

CEO, CoinCoffee

Scaling Developer Engagement Through Strategic GTM and Messaging Alignment


Industry: EdTech · AI/ML Developer

Challenge

DeepLearning.AI’s brand and course messaging were overly dependent on the founder’s voice and lacked the technical specificity needed to engage a discerning developer audience. This limited the effectiveness of course launches and engagement across its growing platform.

Solution


Worked with DeepLearning.AI to:

  • Reposition the founder’s narrative to balance personal leadership with clear, technical messaging tailored for AI/ML developers.
  • Lead go-to-market strategy for 40+ course launches, ensuring cross-functional alignment between product, content, and marketing teams for coordinated, impactful campaigns.
  • Deploy AI-native tools for scalable campaign personalization, enabling systematic A/B testing and improving operational efficiency.

Outcome

  • Over 750,000 course enrollments, signaling strong market traction.
  • 214% increase in email click-through rates to a 3 million+ subscriber base, reflecting improved engagement.
  • 14% year-over-year growth in platform user engagement.
  • Multiple courses ranked in Coursera’s Top 5 in 2024, reinforcing DeepLearning.AI’s leadership in AI/ML education.

Accelerating Industrial AI Adoption with Clear Messaging and Pipeline Growth


Industry: Industrial Automation · Cybersecurity · AI

Challenge


CPlaneAI faced a strained sales pipeline and unclear messaging that failed to directly address the complex cybersecurity concerns and technical buying criteria in industrial automation markets. The CEO needed support to streamline GTM efforts and scale commercial traction.


Solution


I worked closely with CPlaneAI’s CEO to:

  • Refine the GTM strategy and sharpen the value narrative, directly addressing the priorities and pain points of technical buyers in industrial and AI domains.
  • Develop targeted content and event marketing programs including datasheets, whitepapers, and product guides designed to facilitate adoption among technical decision-makers.
  • Redesign the website’s conversion flow to simplify buyer entry points and improve lead qualification efficiency.

Outcome

  • Helped close a significant enterprise deal with a leading Oil & Gas company.
  • Added over $600,000 in pipeline value within seven months.
  • Shortened sales cycles driven by a higher volume of qualified leads.
  • Delivered a clearer, differentiated value proposition around open industrial automation, improving market positioning.

Need a strategic GTM partner to help your product move?

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NIFEMI ALUKO

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