Win New Markets
with Your Technical Breakthrough
Effective go-to-market (GTM) strategies that help deep tech and applied engineering teams turn complexity into traction and growth.
Trusted By
Trusted By
Why GTM in Technical Markets is Hard
Founders and business leaders at technical companies might have a great invention in hand but face a steep hill to climb to get in front of and truly connect with eager customers who need their solutions.
Overcoming challenging forces of attention-starved audiences, message dilution, distribution bottlenecks, all while managing resource constraints is no small feat.
They end up struggling with:
- Complex and crowded markets with noisy competition
- Lengthy sales cycles involving multiple stakeholders
- Difficulty finding and converting qualified leads
- Lack of measurable ROI on marketing efforts
- Slow product-market fit validation
- Poor positioning
- Low sales
An unfocused growth motion leads to diminished clarity, wasted efforts, low momentum, and ultimately missed growth opportunities.
Your Trusted GTM Partner
Helping technical teams turn great but complex solutions into clarity and market traction — faster.
Clarify
Strategic Focus
Gain confident direction with targeted, human-centered campaigns that resonate with technical buyers.
Accelerate Adoption
Stand out in crowded markets and engage the right audience with effective messaging, campaigns, and partnerships.
Build
Growth Pipeline
Drive qualified leads and measurable ROI with proven distribution systems and execution support.
"Hi, I'm Nifemi"
Rooted in Strategy. Driven by Story.
Backed by Engineering Frameworks.
I’m an engineer-turned-strategist who builds go-to-market systems that cut through the noise and win technical markets.
Over the past two decades, I’ve worked with technical founders, AI educators, and enterprise teams to turn complex ideas and products into clarity and growth.
Unlike general strategist, marketers, or outsourced agencies, I cut out the fluff.
I combine deep technical fluency, strategic thinking, and a repeatable GTM execution system that helps tech leaders make strategic bets that drive maximum ROI.
The result?
Clear focus and effective execution that unlocks buy-in, traction, and growth.
Stack:
- Deep technical + entrepreneurial expertise
- Systematic frameworks tailored for complex markets
- Pain-relieving, human-centered storytelling for technical audiences
- AI-enabled marketing asset creation & campaigns
- B2B partnerships to amplify reach
I believe GTM is more than messaging and tactics.
It's a strategic signal of who you're here to serve, and what story you’re helping them rewrite.
Results That Speak for Themselves
Approach:
Repositioned brand voice and deployed AI-powered marketing to scale personalized course launches effectively.
Outcome:
- 750K+ course enrollments
- 214% lift in email CTR (to a 3M+ subscriber base)
- 14% YoY increase in platform engagement
- Multiple courses in Coursera’s Top 5 (2024)
Approach:
Partnered closely with founder to refine GTM strategy, develop content, and build pipeline.
Outcome:
- Signed a top Oil & Gas enterprise deal
- $600K+ pipeline added in 7 months
- Shorter sales cycles with qualified leads
- Clearer value narrative around open industrial automation
Approach:
Led GTM strategy for 14+ B2B products for F500 companies across 21+ countries, advising trade partnerships between industrial manufacturers and local distributors.
Outcome:
- 41% average revenue lift across business units
- Shortened sales cycles by 57%
- Improved messaging reply rates from 11% to 33%
Nifemi worked with us to provide market insight in 14 emerging markets, a collection of regions that’s a new focus for our organization. The engagement was fantastic and we were really impressed with the level of detail in execution. Nifemi has great attention to detail and really took his time to understand our business to enable him to build our strategy.”
- Neil Gouveia,
Zebra Technologies
We started the project knowing very little about the landscape and market for our product, so the team's knowledge and connections were immediately helpful. Nifemi quickly became a trusted advisor as we navigated the inevitable twists and turns of building a business. His team’s proposals, reports, and work were impeccable”
- Amanda Springer,
Director of Program Solution, MiracleFeet
After a couple of short sessions with Nifemi, I not only had a clear understanding of AdReel’s voice, but also an execution plan for my outbound and inbound marketing. Working with Nifemi accelerated the development of my marketing strategy and only required two meetings in two weeks. I received an incredible amount of return for the marginal amount of time I invested."
- Trevor Ross,
Co-Founder, AdReel
Nifemi possesses an innate understanding of consumer behavior, leveraging the power of storytelling to drive repeat sales and foster enduring customer loyalty for our web3 brand."
- Andre Ramsey,
CEO, CoinCoffee
Our Collaborative Process
1. Strategy Audit
Over a 30-minute call, I'll audit your current GTM strategy and provide clarity.
2. GTM Design
Get a custom GTM design with a ready-to-use execution plan.
3. Execution
Get a hands-on partner to deploy effective campaign distribution efforts that count.
4. Optimize
Focus on metrics that matter and move the needle to refine and scale growth.
Ready to Accelerate Your
Go-to-market (GTM) Success?
Empowering Teams With a Message
I write to clarify.
I build to connect.
Words are my first GTM system.
Before any campaign or strategy, there’s a message.
I use narrative focus—across essays, books, and communities—to unlock clarity, improve conversion, and empower teams to act with purpose.
Empowering Teams With a Message
I write to clarify.
I build to connect.
Words are my first GTM system.
Before any campaign or strategy, there’s a message.
I use narrative focus—across essays, books, and communities—to unlock clarity, improve conversion, and empower teams to act with purpose.
FAQ
What if we don't want to outsource GTM?
This isn’t outsourcing. It’s installing a repeatable system, focusing on measurable bets that count, and building internal conviction with proof.
Who do you usually work with?
I typically work with growth and go-to-market leaders at B2B companies that are selling into a new, complex, and technical market. This includes founders, product, marketing, and customer success leaders.
We already have a marketer or agency, what value add will you bring?
Most generalist marketers or agencies aren’t fluent in technical markets, engineering psychology, or emerging B2B. You need someone who speaks both product and narrative, and can execute.
We’ve tried content campaigns and it didn’t work?
Content without a clear narrative and distribution strategy always underperforms. We don’t just make content — we build campaigns that covert customer pain to value to pipeline.
What's your fee?
My fee varies depending on the company, growth stage, and the commitment. Every engagement is different from one-time fees to recurring partnership models. Contact me and we can discuss it more.
Do you work with B2B and B2C companies?
I mainly work with B2B companies. The only B2C companies I have worked with are companies targeting technical audiences, where the messaging has technical clarity and requires a fair amount of consideration from buyers that have technical expertise.
We’re still figuring things out internally, should we reach out later?
That’s exactly when this works best. You get clarity and traction at the same time. It makes internal alignment becomes easier, not harder.
Let's Work Together
Cut through the noise and get in front of your most important audience?
Let's discuss your strategic objectives.
NIFEMI ALUKO
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